Private view and launch flyers
A private-view flyer shows one work, names the artist or the brand, and gives the date, time and venue. The image does the work: give it room and keep the text short.
40 templates for this occasion. Pick one, then change the title, colours, photo or language in the editor. The events shown are fictitious.
The whole galleryHosting: Private view
40 templates
Programme · Paper and navyOpening & launch Grand poster · Sand and terracottaOpening & launch Framed card · Lavender and peachOpening & launch Giant date · White and redOpening & launch Neon · Silver midnightOpening & launch Cover · Lemon and blackOpening & launch Laid card · SunshineOpening & launch Banner · Black and goldOpening & launch Photo foot · Silver midnightOpening & launch Arch · Paper and navyOpening & launch Column · Sand and terracottaOpening & launch Medallion · Lavender and peachOpening & launch Seal · White and redOpening & launch Triptych · Candy pinkOpening & launch Print · Lemon and blackOpening & launch Gallery · SunshineOpening & launch Ticket · Black and goldOpening & launch Typographic · Silver midnightOpening & launch Programme · Paper and navyOpening & launch Grand poster · Sand and terracottaOpening & launch Framed card · Lavender and peachOpening & launch Giant date · White and redOpening & launch Neon · Silver midnightOpening & launch Cover · Lemon and blackOpening & launch Laid card · SunshineOpening & launch Banner · Black and goldOpening & launch Photo foot · Silver midnightOpening & launch Arch · Paper and navyOpening & launch Column · Sand and terracottaOpening & launch Medallion · Lavender and peachOpening & launch Seal · White and redOpening & launch Triptych · Candy pinkOpening & launch Print · Lemon and blackOpening & launch Gallery · SunshineOpening & launch Ticket · Black and goldOpening & launch Typographic · Silver midnightOpening & launch Programme · Paper and navyOpening & launch Grand poster · Sand and terracottaOpening & launch Framed card · Lavender and peachOpening & launch Giant date · White and redOpening & launch
How do you choose a private view flyer?
For an exhibition opening, templates with a large image and text in a band show the work well. For a product launch, a more graphic template suits.
Use one of your own images if you have one: the editor takes your photo in place of the template's.
What goes on a private view flyer?
- The name of the exhibition, the artist or the product.
- The date and time of the opening.
- The venue, with the full address.
- The exhibition dates, if it runs on.
- How to confirm attendance.
How do you keep it legible?
Text on a flat colour or a band, never straight over a busy part of the image. One typeface for the name, a plainer one for the practical details.
Examples of opening lines
- “Autumn exhibition, private view Thursday 20 November from 6 pm.”
- “A first solo show: come and see it.”
- “Launching the collection, with the team in attendance.”
- “By invitation. Please confirm you are coming.”
Frequently asked questions
- What belongs on a private-view invitation?
- The name of the exhibition, the date and time, the venue, and how to confirm. An image of a work draws more than a description.
- Is a private view invitation-only?
- That is the host's choice. With Carton Blanc you can send to a list, or share the sign-up page more widely.
- How do you count who came?
- The sign-up page gives the number registered, and the check-in list lets you tick off arrivals.
- Can you use a picture of an artwork?
- Only with the permission of the artist or the rights holder. The photos in our templates are under the Unsplash licence.
Read next
Photos: Unsplash (Unsplash licence, free commercial use). Fictitious events and hosts.